Meet Emily and Mims.

We're a mother - daughter team that create clothes that you'll love to wear for years to come, here's a little bit about our process.

 Our process starts with you. Before designing, I spend a lot of time thinking about what classic stlye every woman needs, what's essential to her day to day wardrobe, what can she dress up or dress down... What will she still be wearing in 3,4,5,6,7,8 years time.

Next, the sketching begins, I generally do child-like drawings of what's going on in my head until it looks like the thing that YOU want to wear. 

Following that, I produce technical sketches and send them to Mum and that's when the magic begins to happen... 

Mum gets busy creating patterns and toiles and we video call to make sure cut and fit is perfect before grading up and down to different sizes. 

Once grading happens we begin manufacture.

Mum (often with the help of my step-father) cuts out the material, stitches and finishes everything before sending it to me in Brighton. 

When it gets to me, I label it, steam it and put it on the shelf... Or I label it package it up and send it to you if you're waiting for a very special order. 

Then it becomes a treasured piece in your wardrobe for many years to come. 

With love, 

Emily and Mims