World water day is a great opportunity to reflect on the fact that not everyone around the world has access to clean water. Water pollution is a huge issue and the fashion industry is a massive consumer and polluter of our fresh water. #
Although it is our basic human need, we hardly go thinking about water beyond our morning shower or drinking glasses of water from our running tap. At Zola Amour, we want to contribute to grow fashion sustainability, and started thinking about water in its relationship to fashion.
What is really happening? This shocking image is the Aral Sea in Central Asia, once the fourth largest lake in the world at 68,000 square kilometres. Now it is almost completely dry due to increased demand for conventional cotton cultivation in the surrounding areas. We are going to provide three top tips for everyone to do at home to help prevent this from developing
3 Top Tips
1# Buy natural organic clothing
Natural fibers are a great alternative to plastic fibres including polyester and Nylon (that are known to shed 1,900 microfibers per wash). Here at Zola Amour and along with other rising sustainable brands, using raw, natural, and renewable materials are on the rise. These materials can include bamboo and linen material that use less water to grow. Organic cotton uses 71% less water and by eliminating the use of synthetic pesticides and fertilisers; organic cotton keeps waterways and drinking water safe and clean. The water pollution impact of organic has been shown to be 98% less than non-organic cotton production.
A great solution is to seek out brands that are conscious about their water usage, as well as their impact on the environment.
2# Wash clothes Less
Did you know that households do 2.5 loads of washing per week – the equivalent to 68 million loads nationally – ‘9.4 trillion micro plastic fibers could be released per week in the UK?
30% of ocean plastic pollution comes from micro plastics which are poisoning our waterways and food chain on a massive scale. Microfibers are tiny threads shed from fabric have been found in great quantity on shorelines.The size of the fibers allows them to be consumed by fish and other wildlife and have the potential to bio-accumulate, absorbed toxins and make their way up the food chain to fish and shellfish which are eaten by humans.
Some simple solutions…
Use Less Hot Water, turn it down to 30 degrees.
Run Full Loads.
Use Size Cycles.
Skip the Extra Rinse.
3# Make clothes last
Groundwater pollution with chemicals is caused when textile waste is dumped in landfills. Leachate is a toxic liquid that seeps through solid waste in a land fill. This process extracts soluble and dissolved materials from the waste. It contains bacteria, toxic substances which leaks and pollutes into the surrounding waters which flow into oceans.
‘If we extend the life-cycle of our garments, especially our cotton garments by nine months, we can reduce the water footprint of our clothing by about 5-10%.’ It’s a case for buying less, buying well and making it last!
Here at Zola Amour, we provide you with the most beautiful everyday essential pieces that have been designed with the utmost care. Made to the highest standard and out of the highest quality organic fabrics. So that you know they will last you for years to come.
No garment is worth the sacrifice of clean drinking water
Who will you save?
‘In most of the countries in which garments are produced, untreated toxic waste waters from textiles factories are dumped directly into the rivers.’
Wastewater contains toxic substances such as lead, mercury, and arsenic. These are extremely harmful for the health of the millions people living by those rivers banks. The contamination also reaches the sea and eventually spreads around the globe. Central to the process are highly volatile and flammable liquids. These chemicals are harming people living near fashion factories. These toxins have been linked to coronary heart disease, birth defects, skin conditions and cancer.
By using our top three tips you can raise your hand in saying that you are aware and willing to help to make a difference to help create a basic human right across the world.
There are big changes to be made to preserve and conserve our most precious resource. But as long as we continue to battle and make a difference inside outside and within the industry, we’re on the right track.